Falder du også i faktafælden?
I de 25 år, jeg har arbejdet som tekstforfatter, har jeg ofte mødt marketingfolk, der er faldet i faktafælden: De skriver salgstekster om deres produkter og ydelser. Tekster som måske er lette at læse. Problemet er bare, at teksterne handler om produkternes egenskaber eller fakta frem for at fokusere på modtagerens udbytte. Hvorfor er faktafælden et problem? Jo, med den enorme mængde af information, vi alle udsættes for i dag, så gider dine læsere ikke høre om egenskaber elle
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